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Business Benefits of the Web StandardsWhy your business benefits from adhering to the web standards
Web standards are created to give benefits to the developer and the visitor. As a business, your website must be accessible, usable, attractive and convey a message of trust and professionalism. Getting this right can be both expensive and difficult if done outside of the W3 standards.
Let's look at the main benefits of web standards.
Accessibility
Valid XHTML and CSS will ensure that a site is constructed in a way that seperates the content from presentation.
There are huge business gains to be had from this method such as less maintenance, more control, lower costs etc., but importantly, accessible content. Not everyone uses a common browser to access the web and a valid site will mean your information will have the widest potential audience.
Usability
Semantic markup creates a usable website. We have all seen cluttered sites with no per-page focus, navigation that leads you into the abyss and forces URL amendments as well as document structure that makes a web page unreadable and hard to follow. You have a point to make. Every page has a focus and the content is clear. Web standards will ensure that people get to the point of your site, quickly and effortlessly.
Compatibility
We are in the 21st century and there are now a wider range of platforms, devices and browsers than ever before. More and more people are accessing the internet and due to this diversity, building a website by following guidelines is the only way to ensure uniformity.
Substantially increased performance
By removing formatting from the markup, you can reduce the file sizes of your website which means people with slower connections or users from around the globe have a better browsing experience. Using tables for layout can sometimes treble the file sizes as
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